Your marketing agency might be burning your money. Every year, businesses like yours lose up to 60% of their budget due to poorly executed strategies. [1]

In the next 3 minutes, I will show you the 3 metrics that separate empty promises from real results, so you never pay for hot air and start paying for customers:

1- CTR (Click-Through Rate):

This is the number of people who click for every 100 views of your ad.

For example, this is the global average CTR [2], CTR = 6.66% means that 6 out of 100 people click on your advertisement.

2- CPC (Cost Per Click):

It's what you pay each time someone clicks on your ad.

For example, let's take the global average CPC [3], CPC = $1.00 means that for every click on the ad, you are paying 1 dollar.

3- Conversion Rate:

Percentage of clicks that end in an action (calls, form submissions, or purchases).

For example, if the conversion is 5%, it means that 5 out of 100 people are taking action (calling, buying, etc).

These numbers are the fastest and simplest way to know if your digital marketing agency is telling tales or if they are actually getting results.

So, ask for these 3 metrics frequently to make the best use of your advertising budget.

And if you want to have excellent results like our clients:

Contact us to help you get more sales and scale your business with effective marketing.