One of the most common questions we hear at Fresa Marketing is:

“How much do I have to pay each month to advertise on Google Ads?”

And it's an excellent question because there is a lot of confusion about whether Google charges fixed monthly fees, if you need to pay someone, or if you can do everything yourself.

Today, I'm going to explain how much Google Ads actually costs per month, what that expense includes, and how to calculate a healthy budget according to your business.

You don't understand how Google Ads charges

Many business owners think Google Ads works like a subscription:

“Does Google charge me $50 a month?”

“Do I have to pay every month no matter what?”

“Is it like Netflix or more like an electricity bill?”

The truth is, Google does not charge a fixed monthly fee.

You decide how much to spend, and you only pay for results: clicks on your ad.

Without understanding the budget, you can spend badly or never invest

Not being clear about the actual cost, many business owners:

• Avoid investing, fearing unexpected bills
  
  

• Invest too little, and don't generate results
  
  

• Or spend without strategy, and lose money

That is why it is key to understand how the charging works, how much to invest, and how to avoid common mistakes.

This is how you calculate your monthly investment in Google Ads

1. There is no fixed monthly fee: you decide the budget

Google Ads does not have a mandatory monthly cost.

You define:

• A daily budget (e.g., $5/day)
  
  

• An estimated monthly maximum (e.g., $150/month)

Google will show your ads until that budget is exhausted. No more, no less.

👉 If you set $5/day, your monthly investment will be approximately:

$5 x 30 days = $150/month

This gives you total control.

2. You only pay for clicks

Google only charges you when someone clicks on your ad, not for appearing.

This is called CPC (Cost Per Click) and can vary depending on your industry and area.

Real examples in Panama:

TIP: You don’t need to invest thousands. You can start with $5 to $10 per day and scale if you see results.

3. What about the cost of an agency or expert?

If you hire someone (like us at Fresa Marketing) to create, manage, and optimize your campaigns, that service may indeed have a fixed monthly cost.

It typically includes:

• Keyword research
  
  

• Writing persuasive ads
  
  

• Campaign setup in Google Ads
  
  

• Weekly monitoring and adjustments
  
  

• Reports every Friday.

Common fees in Panama:

📌 Important: That payment is separate from the Google Ads budget.

Google charges for clicks, the agency charges for management services.

What does the total monthly investment include?

💡 But remember: if the campaign is well done, that expense becomes an investment, as you attract real clients and recover what you invested (and more).

What if I have a very small budget?

Start with what you have.

Even $90 a month ($3 a day) can be enough if:

• You target local keywords
  
  

• You have a good offer
  
  

• You are in a niche with little competition

The important thing is to do it right from the start.

A well-strategized campaign can generate results, regardless of the budget size.

Conclusion

Google Ads does not have fixed monthly fees.

You decide how much to invest, and you only pay when someone clicks on your ad.

What you do need is a clear strategy so every dollar invested generates real clients.

Do you want us to calculate an ideal budget for your business and set up your campaign correctly?

Contact us at Fresa Marketing and start generating results without wasting money on your advertising.