If you're managing your Google Ads campaigns on your own and not seeing the results you expected (empty clicks, visits without conversions, or budgets burned without return), this article is for you.

Today I'm going to explain why seeking guidance in Google Ads might be the best decision for your business, what you should expect from a good advisor, and how to spot if someone truly knows what they're doing… or is just selling you smoke.

What is advice in Google Ads?

Advice in Google Ads is not just "placing ads" on the internet.

It is a professional strategy that aims to:

• Increase your sales

• Reduce the cost per click

• Improve your conversion rate

• Make every dollar invested work for you

A good advisor doesn't talk to you about empty metrics.
They talk to you about clients, ROI, and concrete results.

Who needs advice in Google Ads?

👉 Local businesses investing but not receiving calls

👉 Companies paying for campaigns but unsure what's working

👉 Entrepreneurs wanting to start but don't know how to set it up

👉 Professionals looking to scale their client acquisition on Google

Why is it so easy to lose money without advice?

Google Ads is a very powerful tool…
but it's also dangerous if you don't know what you're doing.

Common mistakes we see daily:

❌ Using generic keywords (e.g. “marketing”, “health”, “workshop”)

❌ Not segmenting by geographic area

❌ Not configuring conversions (WhatsApp, calls, forms)

❌ Weak ad writing without CTA

❌ Directing traffic to slow or non-optimized pages

These mistakes not only make you overspend.
They make you lose real opportunities every day.

What does good advice in Google Ads include?

At Fresa Marketing, when a client requests advice, we work in 5 key areas:

1. Diagnosis of current account (if you already have campaigns)

• Where are you losing money?

• Which campaigns are working?

• Is your funnel well connected?

2. Research of purchase-intent keywords

We use tools like Google Keyword Planner, SEMRush, and local expertise to find real searches such as:

• “Dental clinic in San Miguelito”

• “Divorce lawyer in Panama City”

• “Online psychologist in Panama”

• “Japanese restaurant with delivery in David”

3. Writing persuasive ads

We create ads that not only inform, they sell.

Example:

✅ “Child Psychologist in Panama - Online Consultation Today”
❌ “Professional Psychology Services”

4. Strategic setup

• Segmentation by area and device

• Ad extensions (sitelinks, calls, location)

• Integration with Google Analytics, Tag Manager, and conversion pixel

5. Optimization and weekly reports

Every week we review:

• CTR (Click Through Rate)

• CPC (Cost per Click)

• Conversions

• Keywords spending without converting

And make decisions based on real data, not assumptions.

How much does advice in Google Ads cost?

In Panama, prices can vary, but we give you a reference:

💡 Note: This is additional to the advertising budget you pay to Google.

How much can you earn with a well-advised campaign?

A medical area client of ours, with a $150 budget in Google Ads, went from receiving 3 calls per week to over 100 calls a month, and these results have been consistent over time.

The difference isn't in the budget you invest…

It's in the strategy.

Conclusion

Seeking advice in Google Ads isn't an expense.
It's an investment to stop wasting money and start seeing results.

Do you want an expert to review your account, tell you exactly what to improve, and accompany you step-by-step to increase your sales?

Contact us at Fresa Marketing and let's make your campaign work as it should.